Trump’s Crypto Comeback? Traders Wager on New Token

Polymarket traders are estimating 27% probability that U.S. President Donald Trump will launch a new cryptocurrency by the end of 2026. The news was reported by Benzinga last December.

TMTG Released an Official Statement

On Tuesday, the Trump Media and Technology Group (TMTG), the parent company of Truth Social, officially announced a confirming date for its “Digital Token Initiative.

The new token will be launched in partnership with Crypto.com and will operate on the Cronos blockchain. Only the ultimate beneficial owners of DJT shares as of February 2, 2026, receive the tokens. The current tokens are considered non-transferable and cannot be exchanged for cash; however, they do not meet Polymarket’s criteria for a tradable coin.

This new move indicates that TMTG is integrating blockchain technology into the company’s framework. It also suggests a significant shift from its role as a media and technology company. The cryptocurrency will be launched under the name of the US President Donald Trump to honor the head of state.

Distributing “Various Rewards”

According to the token launch report, the token holders will receive “various rewards”, including “benefits or discounts tied to Trump Media products, such as Truth Social, Truth+, and Truth Predict. The report also said that the rewards will not include profit from the essential managerial efforts of others.

Is Trump’s New Crypto Coin Going to Become a Game Changer?

Reuters has conducted an in-depth research into official disclosures and blockchain transactions. According to their reports, the Trump family accumulated over $802 million from crypto transactions and missions within the first half of 2025.

The report also pointed out that more than 90% of the family’s declared income comes from crypto operations, dominating their traditional earnings from golf courses, recording $33 million, and real estate licensing, which is $23 million.

Trump has also released multiple series of digital trading cards, NFTs, throughout 2024 and 2025. It has reportedly generated millions in sales. Recently, the Official Trump (TRUM) and Melania Meme (MELANIA) meme coins have also helped the Trump family make millions despite the controversy surrounding them and subsequent volatility.

Trump’s New Ventures Raising Eyebrows

Trump’s TMTG launched a new cryptocurrency, which drew severe criticism. In this venture, Donald Trump will receive a massive portion of the token. Critics like Senator Elizabeth Warren have labeled the Trump family’s extensive involvement in crypto activities as a potential “crypto corruption”.

During a recent conference held at the White House, when asked about the alleged $500 million investment from the United Arab Emirates in World Liberty Financial, Trump stated he “doesn’t know” about the deal and that his sons are handling the deal.

As traders are curious and seeking to access new tokens, Coinbase Inc and Robinhood Markets Inc saw increased trading volumes and new account registrations.

Bottomline

Trump’s new venture to launch a new cryptocurrency in partnership with the Trump Media & Technology Group (TMTG) is attracting a lot of attention and criticism. The family is continuing to broaden new digital asset-based projects and intensifying their returns.